Paccar Parts
The “Max League 2009” is initiated to reward dealer teams for selling Paccar car parts. It is a competition between the dealer teams within a country, based on selling numbers. The winner team gets a trip to the Premier League top contest Chelsea – Arsenal in London. I was called in by Draft FCB to create a visual concept for this website. It is now used enthusiasticly used by car part dealers throughout Europe for the selling competition each year.
Client: Paccar Parts
Agency: Draft FCB
